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Free Lesson

How Ramp Wins AI Search, the Full Teardown

Hosted by Will Leatherman

Thu, Sep 24, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

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Build Your AI Visibility System (Live Working Session)
Will Leatherman
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What you'll learn

Why a low technical score can still win the answer

Ramp scores 29 of 100 on our audit and gets named first anyway. The teardown is everything the score misses.

The second homepage most people never find

A plain fetch of ramp.com returns a different document than your browser, category named and all three tiers priced.

What to copy and what you cannot

Four economists and Bloomberg coverage take a budget. Three moves on these pages take a week, named in order.

Why this topic matters

Every AEO checklist tells you to fix your markup. Ramp's markup is thin in exactly the places the checklists care about, and it is named first anyway. What it does instead is publish numbers nobody else holds, on pages dated the day you read them, and hand that data directly to ChatGPT and Claude. That is a different game from the one most teams are being sold.

You'll learn from

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Why trust me?

  • Founder of Catalyst GTM Agency. We build the content systems that get B2B companies named in AI answers.

  • Took Rise from invisible in AI search to the top recommendation across ChatGPT and Gemini, with 8,000+ AI driven sessions and roughly $8M of pipeline influenced in 12 months.

  • Built Catalyst's AEO audit and category leaderboard, run across dozens of B2B categories.

  • Grew founder led content systems that drove $1M+ in pipeline for clients like Coinflow and AirOps.

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